South Florida Technology Alliance (SFTA)

Thursday, March 25, 2010
Fort Lauderdale Marriott North
6650 N. Andrews Avenue
Fort Lauderdale, FL

4:30p.m. 
Growing Our Own: What is Economic Gardening and How Can It Help
Your Business Prosper in These Tough Economic Times

What You Will Learn
Overview of two part state program called Economic Gardening designed specifically to serve companies in the second stage of business development
Part one, Preferred rate loan program
Part two, Technical assistance program
Specific examples of what resources are available through the EG technical assistance program and clear direction on how to access those resources.
Speaker: Mike Byrne, CEO, Emphasys Software
GrowFL CEO Roundtable Chair: Steve Quello, CEO Nexus and GrowFL
GrowFL Participating Company: Amjad Shamim, AAJ Technologies

6:15p.m.

SFTA Featured Platinum Sponsor Iron Mountain Digital as they present What You Don’t Know May Cost You – Protect What Is Yours!! Software Escrow: A Win/Win for Developers and Licensees Alike!

Free to everyone who attends: "Software Escrow for Dummies" courtesy of Iron Mountain Digital!

Moderated by Stephen Martin, Senior Business Strategist, Iron Mountain Digital

 Panelists Include: 

David Brake, Director,  Deloitte & Touch LLP
Cecilia Lim, Senior Manager, Florida Power & Light
Albert B. Maggio, Jr, of Counsel, Carey Rodriguez Greenberg & Paul LLP 

Thank you to our Silver Sponsors: IBEE Solutions and Marketwire

If your organization is like most, it relies on software to function day-to-day. Whether integrated within your own products, or used to support internal applications for business-critical functions, without your software, you'd be stranded.

 According to some recent sobering statistics from the IntraLinks Deal Flow Indicator, bankruptcy and restructuring M&A-related deals were up 90% in Q3 2009 compared to Q3 2008. What does this mean to you as you navigate the contracting process for custom software licensing?

 During SFTA’s March meeting, Iron Mountain will offer counsel on how to strengthen software licensing contracts through the judicious use of software escrow.

 If you’re a software licensee, this session will help you:

• Understand the risks if you fail to escrow mission-critical applications
• Know what to deposit in an escrow account
• Leverage your software escrow program to its fullest potential
• Negotiate the best escrow agreement you can  

Conversely, if you’re a developer of custom software, attend this session to learn how software escrow can help you:

• Bolster your credibility and legitimacy in the marketplace
• Eliminate customer objections, shorten sales cycles, and drive more revenue
• Level the playing field with larger, more established competitors
• Protect your intellectual property rights

 This session promises to be a lively discussion of shared best practices applicable to software licensees and developers alike!