Coddington's appointment comes on the heels of additional statewide recognition for the Alliance. At the same Ignite Conference, the organization received the FEDC's Innovation in Marketing Award in the paid advertising category for its “Work Hard, Live Better” featuring two-time Stanley Cup Champion and Olympic Gold Medalist Matthew Tkachuk of the Florida Panthers. An Alliance CEO Council initiative produced in partnership with the Florida Panthers; the campaign was designed to attract prospective talent and companies to Greater Fort Lauderdale and has surpassed 3 million views since its April 2025 launch. 

About the Greater Fort Lauderdale Alliance: 

The Greater Fort Lauderdale Alliance is Broward County’s official public-private partnership for economic development.  Its mission is to lead Broward County to build a stronger and more diverse economy by stimulating job creation and capital investment while facilitating business growth and retention throughout Broward County. Alliance services include business relocation and expansion assistance, site selection support, incentive program guidance, market research, and serving as a liaison for workforce development between CareerSource Broward, educational institutions, and the business community. Learn more, visit www.gflalliance.org or call (954) 524-3113. 

About the Florida Economic Development Council (FEDC)  

The Florida Economic Development Council (FEDC) is Florida’s leading organization for advancing statewide prosperity through leadership initiatives, strategic policy advocacy, programs, research and education, and relationship building that work to promote workforce development, job creation, investment, community vitality, and greater competitiveness throughout the state of Florida.