AutoNation announced today that it will be marketing its 210 Domestic and Import franchises across the country under the AutoNation brand.   The brand transition involves 23 manufacturer brands and will roll out beginning February 1, 2013 in South Florida and will be completed in all markets by the end of the second quarter.  Commenting on the branding initiative, Mike Jackson, Chairman and Chief Executive Officer, said, "The launch of the AutoNation brand unifies us under one flag, AutoNation, rather than as local market brands. We have worked to provide a peerless customer experience across the enterprise.   AutoNation is a brand that stands for leadership, transparency, and peerless customer care.  This is an incredibly important moment for us as a company and has the full support of our manufacturer partners who approved the change to the AutoNation brand.  Since my arrival we have laid a foundation for this transition by investing more than $3.7 billion in facilities, developing best practices in our stores and Shared Service Center and completing strategic acquisitions across the country while focusing on the customer as our number one priority."