Florida Governor Rick Scott and Enterprise Florida recently debuted Florida's first-ever business brand. The brand reflects the state's existing business foundation, economic power and capabilities and resources, all of which make it a global destination for business. Providing a statewide theme, the brand will allow all of Florida's economic development organizations to work together in showcasing the state as a leading business destination.

Governor Scott said, "We're working aggressively to get businesses to Florida, so Florida families have more opportunities to pursue the American dream - and with this innovative business brand we will continue to attract more opportunities to the Sunshine State."

The brand tagline, "Florida. The Perfect Climate for Business," is a vital piece of the campaign expressing the state's reputation for having beautiful weather and superior business attributes. The brand was developed based on comprehensive research, including 430 survey responses, 172 interviews, 26 focus groups and 19 tours. In total, nearly 1,000 unique perspectives from key stakeholders and influencers both inside and outside of the state were obtained.

The branding initiative represents the states competitive edge to market itself nationally and internationally as a place for business. This new initiative is intended to encourage the entire state to speak with one voice when promoting Florida as a top location for recruiting new economic investment and support business expansion within the state.

For more information about the initiative, visit www.PerfectBusinessClimate.com.