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Cheers welcome Magic Leap to new headquarters in Plantation
Entertainment-technology developer Magic Leap showed off its new headquarters Tuesday — even if leaders wouldn't talk about what they'll create there.
The company is renovating a 260,000-square-foot space at 8000 W. Sunrise Blvd. in Plantation, formerly home to Motorola Mobility.
"This is proof you can dream wildly and make things happen," said Magic Leap founder Rony Abovitz, a bit sweaty in a gray T-shirt in 87-degree heat, but grinning widely at the crowd. He was cheered by enthusiastic employees, who have come from around South Florida, the nation and even internationally to work at the innovative company.
Magic Leap describes its work as "developing a new mixed reality computing platform that will enable people to interact with the world in ways never before possible."
Magic Leap has applied for nearly 100 patents that give clues to its potential products: a compact scannable technology, a method for surgery using augmented reality, a method for modifying a sporting event using augmented reality, a system for generating virtual rooms and many more.
In a Reddit "Ask Me Anything" session in February, Abovitz said Magic Leap has "created a digital light-field signal technology that respects the biology of the human eye-brain system in a profound and safe way — and the experience is awesome — and unlike anything you have ever seen before."
MIT Technology Review's Rachel Metz writes that she has had demonstrations both of Magic Leap's technology and Microsoft's holographic system HoloLens. She said the two products can't really be compared except that they both have the "enormous challenge of creating a truly engaging augmented reality experience in a practical, consumer-ready device."
As Magic Leap's products are a secret, employees were asked Tuesday not to talk with reporters. Many were seeing their new headquarters for the first time, and they could not conceal their excitement at being part of the adventure. Some described how they had come from other states to work for Magic Leap and were astounded
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