Discount carrier JetBlue is setting up its new travel services product subsidiary in Fort Lauderdale. (AP)
By David Lyons, Sun-Sentinel
JetBlue is moving its newly established travel service products business to Fort Lauderdale from New York. The company, JetBlue Travel Products, intends to sell travel insurance, car rentals, and cruise line packages. Last month, JetBlue hired Andres Barry, formerly of The Boston Consulting Group, as the subsidiary’s president.
“Just as our venture capital arm JetBlue Technology Ventures has found success by being based in Silicon Valley, Fort Lauderdale will be the perfect location to grow JetBlue Travel products,” Barry said in a statement. “In Broward, JetBlue has established a major network serving cities across the U.S. as well as top leisure destinations in the Caribbean and Latin America. With its vibrant economy, especially in travel and tourism, we believe it makes a lot of sense to base our business there.”
It was not immediately known how many people the travel products group intends to employ in Fort Lauderdale, or where in the city the business will be located.
Although JetBlue’s statement included welcoming remarks from Bob Swindell, CEO of the Greater Fort Lauderdale Alliance, a spokesman for the public-private economic development agency had no information about the initiative.
A telephone call to JetBlue’s headquarters in New York was not returned Friday.
JetBlue, which is the busiest carrier at Fort Lauderdale-Hollywood International Airport, says it employs 1,800 of its airline crew members in South Florida. The airline serves 59 U.S. and international destinations from Fort Lauderdale and is nearing 140 daily departures.