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Wednesday, October 9, 2019

South Florida is perfect launch pad for international businesses, panelists say

Speakers at Wednesday's Florida International Trade and Cultural Expo said South Florida is the best place for international businesses looking to enter the U.S. market.

More than 1,500 people from 63 countries registered for the sold-out event at the Greater Fort Lauderdale Broward County Convention Center in Fort Lauderdale.

The conference focused on the array of resources available to local businesses that want to export their products to international markets, as well as foreign businesses who want to enter the U.S.

“Anyone want to make some money? Then you came to the right place, because Broward County is all about business,” Dale Holness, vice mayor of Broward County, said during the event’s opening ceremony on Wednesday.

South Florida Business Journal Editor-in-Chief Mel Meléndez moderated a panel on bringing foreign businesses to South Florida, one of several panels scheduled for the two-day event.

According to panelists, South Florida is a prime location for international businesses that want to enter the American market due to its low-tax environment, its proximity to several airports and seaports, and a multicultural business environment.

“The three South Florida counties make up the 38th largest economy in the world,” said Greater Fort Lauderdale Alliance CEO Bob Swindell. “If you’re going to test a market, you have a six-million-resident region right here, and a platform to enter the rest of North America."

The region's economic output – the value of goods and services – surpassed $369 billion in 2018, according to a recent report from the U.S. Conference of Mayors. That’s bigger that the entire output of several countries, including South Africa, Ireland, and Denmark.

The tri-county area is home to more than 200 corporate headquarters, including publicly traded companies AutoNation, Microsoft Latin America, Citrix, Magic Leap and Hotwire Communications.

 

In addition to the main port, Port Everglades has 23 foreign trade zone sites across Broward County. Fort Lauderdale International Airport and Fort Lauderdale Executive Airport also have foreign trade zones.

“The goods come in and leave, but also create local jobs. That’s where we get a benefit,” said Wiltshire, adding that 430 local jobs are supported by the port’s foreign trade zones.

Jamal Sowell, Florida’s Secretary of Commerce and president of Enterprise Florida, said the economic development agency works with international companies to match them with partners based in South Florida. It’s key for bringing more capital investment and jobs to the state, he said.

Enterprise Florida connects international companies with local economic development agencies, like the Greater Fort Lauderdale Alliance, who can work with them to find office space and apply for city, county and state tax incentives, Sowell said.

“The most important thing for new companies entering the region is creating local relationships with city and county officials and economic development agencies,” Sowell said. “We can help with that.” 

 

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