On Thursday, Oct. 21, during the Greater Fort Lauderdale Alliance Annual Meeting, Norse Atlantic Airways announced the establishment of its U.S. Headquarters at Fort Lauderdale Executive Airport (FXE). The company currently has offices in Arendal, Norway and London, U.K. Norse plans to begin direct flights with its fleet of Boeing Dreamliners from Fort Lauderdale/Hollywood International Airport (FLL) to Paris, London, and Oslo in 2022.

Bjørn Tore Larsen, Founder, CEO and major shareholder of Norse Atlantic Airways attended. “As a new, innovative airline planning to offer affordable transatlantic flights and with a strong U.S. focus, a foothold in Florida and Fort Lauderdale will be key to our success. Not only is Fort Lauderdale centrally located but it also has a smart approach to attracting new businesses to the area. In addition, we will have access to great talent that we can recruit to Team Norse’s new office and to take care of our customers on board our more environmentally friendly Dreamliner flights,” said Larsen.

 “The FLL team is excited that Norse Atlantic Airways has chosen to establish its U.S. headquarters in Fort Lauderdale and will add nonstop service to Scandinavia and Europe from FLL next year. The timing is perfect for Norse as international travel to and from South Florida ramps up to meet market demand,” said Mark Gale, Chief Executive Officer/Director of Aviation at FLL.

“FXE welcomes Norse Atlantic Airways’ headquarters,” said Rufus James, Airport Director of FXE. “The Uptown District will benefit greatly through further economic activity and we look forward to Norse’s successful launch. We are glad Norse will bring additional aviation jobs to FXE and the City.

“We are proud that Norse Atlantic Airways has chosen Fort Lauderdale for their U.S. headquarters. Aviation is an incredibly important industry sector in Greater Fort Lauderdale/Broward County. The strength of the industry and national leaders like FXE and FLL make our community an attractive location for aviation headquarters and related businesses,” said Bob Swindell, President & CEO of the Alliance, Broward County’s official public/private partnership for economic development.