Some people may still think South Florida is just a spot for sunshine and retirement. But business leader Bob Swindell says they need to think again.

The president and CEO of the Greater Fort Lauderdale Alliance chats with Mel Meléndez, editor-in-chief of the South Florida Business Journal, in this week's episode of the Florida Business Minds podcast, and sheds light on how Broward County is transforming into a magnet for high-paying jobs, next-gen industries and major corporate relocations.

Swindell, who’s been at the helm of the Alliance since 2009, shares intel on:

• Broward County's key powerhouse sector and its exploding growth.
• How local students secure high-paying jobs in this industry – straight out of school.
• Other unexpected industries fueling Fort Lauderdale's economic rise.
• The secret to luring major companies to Broward County, despite the lack of big state incentives.
• How South Florida is rewriting its reputation as a serious business destination to be reckoned with.

Listen to the free podcast here, where Swindell tells all and provides a behind-the-scenes look at how public-private partnerships, local talent and strategic storytelling are essential to powering Broward County’s economic future.