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Five Remarkable Women Honored During the Girl Scouts of Southeast Florida Emerald Awards – Broward County
Fort Lauderdale, Fla. (September 26, 2025) – Leadership, service and community impact were in the spotlight as Girl Scouts of Southeast Florida hosted the prestigious Emerald Awards honoring female leaders in Broward County, raising more than $110,000 to support programs that inspire girls to build courage, confidence and character as they become changemakers in their communities and the world.
The women who were honored shared inspiring, powerful stories that recounted their unique paths to success to an audience of more than 200. Rita Case, president and CEO of Rick Case Automotive Group, who celebrated by wearing her Girl Scouts vest decorated with badges she received, was honored with the Lifetime Achievement Award for Philanthropy, in recognition of generous philanthropic support for the children and families in the community.
Four exceptional women were also honored for their professional achievements and community service that distinguish them as role models and leaders for young women. The 2025 Emerald Awards honorees were Alisa Bert, Senior Vice President and Chief Financial Officer for Broward Health; Rebecca Bratter, Deputy Managing Partner for Greenspoon Marder; Cindy Mason, Market Leader – Broward County for Florida Blue; and Julie Price, President and CEO of Arc Broward.
Rita Case
Case is a trailblazing entrepreneur, philanthropist, author and jet pilot whose decades-long legacy of leadership and service has transformed South Florida. As President and CEO of Rick Case Automotive Group, the nation’s largest retail automotive group owned and operated by a woman, she oversees 12 award-winning dealerships across South Florida and Georgia. A 2022 Horatio Alger Award recipient, Case was named the 2024 TIME Dealer of the Year, one of the automotive industry’s most prestigious honors, and received the 2024 National Association of Minority Automobile Dealers’ Lifetime Achievement Award. Together with her husband Rick, she has spearheaded fundraising initiatives that have generated more than $100 million for local organizations. She co-founded landmark programs including Rick Case Bikes for Kids, Rita Case WOMEN Build with Habitat for Humanity and 4EveryKid with Soles4Souls, initiatives that continue to provide critical support to children and families. Her philanthropic impact extends to countless causes including the Boys & Girls Clubs, American Heart Association, Broward Health, Joe DiMaggio Children’s Hospital and United Way, to name a few.
Alisa Bert
Bert is Senior Vice President and Chief Financial Officer for Broward Health, one of the nation’s largest public health systems, where she oversees a $1.9 billion budget and has led transformative initiatives resulting in multiple credit rating upgrades. With more than 30 years of experience in healthcare and finance, she is recognized as a trailblazer who has broken gender barriers in leadership while building mentorship and career pipelines for young professionals. Beyond her role at Broward Health, Bert serves as Treasurer of the Broward College Foundation, the Florida Atlantic University/Broward Health Academic Practice Plan and the Children’s Diagnostic & Treatment Center’s Board of Directors, as well as a board member of the South Florida Hospital & Healthcare Association.
