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John Ruffin, ‘Motivational whisperer’ for hundreds, and former Alliance Board of Directors Chair, dies of cancer
Saturday, August 1, 2020
JOHN RUFFIN 1941-2020 By Karina Elwood Coral Springs – July 31, 2020 To his friends and family, John Ruffin was a change agent. Everywhere he went, everything he touched, he fostered change for the better. His years of community service and mentoring helped hundreds. Ruffin, a businessman, mentor and supporter of education, died Friday of prostate
Florida’s top CEOs — 135 strong — call for masks and more to stem rising COVID-19 cases | Sun Sentinel Opinion
Wednesday, July 29, 2020
By Top Florida CEOs | South Florida Sun Sentinel In a unique show of unity, 135 top Florida executives call for Floridians to help stop the spread of COVID-19 by following the CDC’s safety guidelines, including wearing a mask when you’re outside of your home. Florida Blue CEO Pat Geraghty spearheaded the effort, which represents a mix of
It could be years before Florida’s jobs recover from COVID-19
Monday, July 13, 2020
By DAVID LYONS, SOUTH FLORIDA SUN SENTINEL South Florida’s tourism-heavy economy is paying a price in jobs lost to COVID-19 — a toll so heavy that some executives don’t see a recovery until two years from now. All three counties have lost a substantial number of jobs in hotels, restaurants and leisure-oriented businesses, but
"SOB" (Supporters of Broward) Campaign focuses on safety, growing economy as Coronavirus cases rise
Tuesday, July 7, 2020
By: Kirk Gimenez Broward County’s economic recovery from the Coronavirus Pandemic has a playful marketing campaign called S-O-B’S, which stands for Supporters of Broward. The 90-day campaign's focus is to get local customers and big business alike to be SOB’s, Supporters of Broward. The campaign encourages all to be safe by
Visit Lauderdale’s Safe + Clean Pledge Sets Tourism Industry Safety Standards
Wednesday, June 24, 2020
GREATER FORT LAUDERDALE – Hotels, tourist attractions, restaurants and businesses throughout Greater Fort Lauderdale (Broward County) are taking Visit Lauderdale’s Safe + Clean Pledge. The pledge provides a unified message that health and safety standards and protections against spread of COVID-19 are a top priority as visitors arrive for the
Broward County Wants the Public to Be the Best ‘SOB' It Can Be Amid Reopening
Monday, June 22, 2020
By Ari Odzer • A total, raving, SOB. That’s what the Greater Fort Lauderdale Alliance wants everyone to be. A Supporter of Broward. What, you were thinking something else? They’re rolling out a new marketing campaign with banners and billboards which you will soon be seeing all over the county. Even the Water Taxi boats are telling
Broward County launches marketing campaign to boost local spending
Friday, June 19, 2020
A new Broward County campaign is encouraging residents to shop locally to help stimulate the economy. ZIMMERMAN ADVERTISING By Ashley Portero – Reporter, South Florida Business Journal Broward County launched a new marketing campaign to attract more local spending and help kickstart the economy. The campaign was launched by Six Pillars Broward,
Michael Udine Re-Elected to Second Term as Broward County Commissioner
Monday, June 15, 2020
By Sharon Aron Baron Michael Udine {courtesy} By: Sharon Aron Baron Broward County Commissioner Michael Udine was re-elected to four more years on Friday without a challenger. Elected in 2016, Udine has spent the last 17 years advocating for Northwest Broward County first as a city commissioner, then mayor of Parkland, then as a county
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